Boston Beer free essay sample

Knowing that it would cost close to $10 million to actually open a brewery, Koch contracted out his brewing to an existing company, The Pittsburg Brewing Company, and named the beer Samuel Adams after the revolutionary icon who was also a brewer. The first step had been made; Koch only needed to find bars and retailers willing to carry the high priced beer. Starting small Koch went from bar to bar to sell the beer and was able to find some to carry Samuel Adams. Slowly he began to expand first to Washington DC then to New York and so on. He distributed through his own trucks, grew his flavors and his business from less than a dozen sales reps in 1989 to over 70 nationwide in 1994. Taking his beer on the road Koch won multiple gold medals in blind taste tests, outperformed the pricy imports, and created a niche market owned by the micro-breweries. Problem: Koch and Samuel Adams faced many problems along the way, three of which were Start up, expansion and distribution, and stock price problems. For the start up it was obvious that Koch was determined and had the entrepreneurial spirit to get the company off the ground, it just needed a serious financial backing. Once the company was able to get the backing they needed and overcome the obstacles of brewing and placement they had to figure out distributing so that they could expand their business. Finally once the distribution and expansion took hold and the company grew, Samuel Adams went public. Though the stock prices were promising in the beginning, they fell a little lack luster just after the announcement. Analysis: Entrepreneurship is expensive especially when breaking into a market with already high barriers to entry. Not only do you need the high capital to start up but you need the facility, the recipe, the suppliers, the network, placement of the product and more. Getting all of these things in place is nearly impossible that is why the majority of new businesses fail within the first year. Be that as it may, Koch found a way around the obstacle of a facility by contracting out his brewing. His recipe was from his great-great-grandfather and he got the capital from his own savings and family investments. The biggest thing he had to side step on the way to big business is to gain a wholesaler who would wasn’t already under a contract to a brewer and would be willing to carry and distribute the product. Not only were there very few wholesalers left, but the fact that bars and retailers might not even carry the over-priced beer turned off the few distributers left. Koch made a calculated decision and decided to take his beer from bar to bar and convince the retailers to carry it. From this point Koch decided to expand his business into other territories but the main problem remained how he would distribute his brew. Koch bought a truck and delivered the beer himself. His company ran its own distributing in order to expand to other markets. This expansion took on a whole new life for the company allowing for incredible growth for the company and for the brand. The expansion of the business was not only geographically but in product offering as well. With multiple flavors and distinct varieties Samuel Adams attracted the beer connoisseur and the daring alike. With this growth in the company Koch decided it was time to go public, though the way shares were offered were much like the beer brand, out of the ordinary. The stock coupons were placed inside of Samuel Adams 6-packs offering the holder to purchase 33 shares of stock at a max price of $15 for a total of $495 at a first come first serve basis. After the opening bell stock prices rose to upwards of $30 and the future looked promising for SAM on the exchange. Unfortunatley that was short lived as stock prices fell and held at $8-$10 a share in 2001. The stock price drop scared Koch into believing that he may need to cut back on his beer offering and hone in on the best sellers. Though the continued success of the beer brand and the volatility of the market bringing SAM up to a peak at $55. 30 in 2007 the idea was scrapped. Recommendations: Generally with entrepreneurial activities I would say go big or go broke. You really need to commit to the project and Koch did that. The best thing that he could have done was to do what he did. He stuck to his guns and kept the recipe, ousted the imports for sub-par ingredients, contracted out his brewing, bought his own trucks, went bar to bar to sell the product, and created flavors and combinations worthy of a gold medal. My only recommendation as an entrepreneur is that when a company expands it should do so with kid gloves because overexpansion too quickly can dry out the desire for the product and leave you stretched thin. Distribution and logistics of expansion are always a problem for new companies. Larger corporate run companies tend to buy up the manufacturers, wholesalers, and distributers so that not only will they have their product where they want it but they also won’t be competing with other companies for the business. Koch decided to stick it to the man and buy his own trucks to deliver his beer. As well and good as this all sounds I think it would have been a lot easier and more efficient to bid and get a contract with a distributer that was willing to take a chance. Granted his gamble paid off and his company image is booming with the â€Å"Revolutionary Pride† but the gamble was huge. My recommendation for distribution here would be to have searched for a company willing to do it and to build up from what small start they had. Stock prices are volatile, they change every second and no price is ever safe or stagnant. Because of this SAM was in a tough spot to begin with, added to the fact that the company wasn’t as well known as some of the others on the ticker they needed to do something to drive up demand. Koch found it with the coupons in the 6-packs. Not only did it drive sales for the beer but it brought a game into the stock market that hadn’t been tried before. As great as the idea was and yes the stock price jumped but it also fell and fell hard. My recommendation for the ISO would have been to continually drive demand with the coupons and find a way to make it an ongoing event. When stock prices came back up Koch decided to not drop his lesser beers and instead ride out the market and find a true way to market his beer to drive demand of the beer and his stock offering. I believe that this was a good plan in the long run seeing as the beer is incredibly popular today and still going strong with multiple flavors.

Was the USA justified in dropping the atomic bomb Essay Example For Students

Was the USA justified in dropping the atomic bomb Essay s on Hiroshima and Nagasaki? By Tyler Formica Whether or not the Allies needed to drop the two atomic bombs on Japan has been argued about since 1945. Some people agree with the dropping, and some people disagree with the dropping. But the facts that were taken out of the two droppings were unbelievable, and no one had ever seen anything like this so no one anticipated such destruction, but the Americans definitely new what they were going to cause. We will write a custom essay on Was the USA justified in dropping the atomic bomb specifically for you for only $16.38 $13.9/page Order now When they dropped the first bomb on Hiroshima it was not at first realized the carnage and loss of lives it had caused. The first Atomic bomb was dropped on the 6th of August 1945, the one bomb it self cost the United States 2 billion dollars and approximately 130,000 Japanese were killed as a result of first bomb. The second atomic bomb was dropped on Nagasaki, and it was an even bigger, though it only killed approximately 70,000 people. So all up over 200,000 Japanese were killed just from two bombs, but were the United States justified in the dropping of the two atomic bombs on Hiroshima and Nagasaki? Many reasons were stated from the United States for the dropping of the bomb, though I believe that they did not justify the loss of life caused. Some reasons were that the Allied leaders thought that an invasion of the Japanese mainland would be needed to ensure Japans unconditional surrender. They thought that such an invasion might result in as many as a million Allied casualties, and if an invasion was made, the Japanese were certain to kill thousands of Allied prisoners of war. Also Japan was already defeated and trying to negotiate peace and the intervention of Russia in the war might, alone, have caused the Japanese to surrender. Another Reason was that a demonstration to reveal the power of the bomb could have been tried on an uninhabited Japanese island. Though Allied leaders thought that this would not have impressed the Japanese enough to bring about a total unconditional surrender, which is exactly what the Americans wanted. They also argued that the Japanese would move prisoners of war into target cities if they knew that such attacks were possible. One more reason was that the atomic bombs were weapons, and allied commanders wanted to test the effects of such weapons on a proper target. The use of the bombs could also act as a warning to Russia, who was seen as a potential enemy of America and Western Europe after the war was over. Out of these reasons from the Americans, I believe that there is one that definitely stands out, and that is the one that they wanted to save all their troops, for total utter destruction of other cities. These decisions killed thousands and thousands of harmless women and children. I also believe that one of the main reasons for the dropping of the bombs was revenge, which was built up from when this battle started, and that was the surprise attack on pearl harbour. So much hatred had resulted from the war and the dropping of the two bombs was just finishing off the revenge that they promised to American citizens. On the other hand, I do believe that the two bombs were over exaggerated a little bit because when you look back at some single battles of World War 2, the same amount of people were killed. An example of this was on March 10th 1945 when the Allies air raided Tokyo with B-29s. In one night 89,000 people were killed and 1,000,000 people were made homeless. A second example was the battle of Okinawa, this was the bloodiest battle of World War 2 and approximately 106,000 people were killed, most of them were Japanese. .uc61f2864408aee740ea30bb755aa869c , .uc61f2864408aee740ea30bb755aa869c .postImageUrl , .uc61f2864408aee740ea30bb755aa869c .centered-text-area { min-height: 80px; position: relative; } .uc61f2864408aee740ea30bb755aa869c , .uc61f2864408aee740ea30bb755aa869c:hover , .uc61f2864408aee740ea30bb755aa869c:visited , .uc61f2864408aee740ea30bb755aa869c:active { border:0!important; } .uc61f2864408aee740ea30bb755aa869c .clearfix:after { content: ""; display: table; clear: both; } .uc61f2864408aee740ea30bb755aa869c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc61f2864408aee740ea30bb755aa869c:active , .uc61f2864408aee740ea30bb755aa869c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc61f2864408aee740ea30bb755aa869c .centered-text-area { width: 100%; position: relative ; } .uc61f2864408aee740ea30bb755aa869c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc61f2864408aee740ea30bb755aa869c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc61f2864408aee740ea30bb755aa869c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc61f2864408aee740ea30bb755aa869c:hover .ctaButton { background-color: #34495E!important; } .uc61f2864408aee740ea30bb755aa869c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc61f2864408aee740ea30bb755aa869c .uc61f2864408aee740ea30bb755aa869c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc61f2864408aee740ea30bb755aa869c:after { content: ""; display: block; clear: both; } READ: Chinese Prostitution EssayAlternatives for dropping the bombs were never really looked at. Although one alternative be that Japan be issued a warning about the weapon and offered surrender terms that allowed the taking in of the Emperor. This so called alternative was not so much to stop the droppings of the bombs, but more as something to keep conversation off the point of invasion of Japan. Americans new that if they did invade Japan, it would be an extremely on going task because the Japanese were known for all fighting till their death, and if there emperor was under fire at all, that would infuriate the Japanese even more as it was a huge sign of disrespect. The Japanese by now were at their weakest point .

Relationship of drugs to music essays

Relationship of drugs to music essays Relationship of Drugs And music Musicians use their music to express thoughts and feelings they have. These thoughts and feelings they have are reached by their fans and most fans usually listen to what they have to say. A common thing that many artist do is to promote the use of drugs. A lot of times artist will share with the fans about a weird trip they went through or about how they love a certain type of drug. A lot of times artists will use a type of wording that can be interperted into many meanings. One Song that comes to mind that does this is The song Tambourine Man by Bob Dylan. Dylan uses this certain lingo that people have found to be translated into a totally different meaning about getting Drugs from a dealer. Another popular song that people think has a different meaning is the song Hey Jude by the Beatles. People believe that it is about putting a needle into your arm and injecting some type of hallucinogenic drug. The song Tripping Billies by The Dave Matthews band Is about An amusing Acid trip that Dave went through. In it he says We were above, You were standing underneath us, We were not yet lovers, Dragons were smoked, Bumblebees were stinging us, I was soon to be crazy.- Dave Matthews Band. Another artist that clearly used the promotion of drugs was Eric Clapton in his song Cocaine. In it he states about all the good things that cocaine has to offer. If you wanna hang out, you've gotta take her out: Cocaine. If you wanna get down, down on the ground: Cocaine. She dont lie, she dont lie, she dont lie, Cocaine. If you got bad news, you wanna kick them blues: Cocaine. When your day is done, and you wanna run; Cocaine. She dont lie, She dont lie, She dont lie: Cocaine. If your day is gone, and you wanna ride on: Cocaine. Don't forget this fact, you can't get it back: Cocaine. She don...

Something to Remember You By

Something to Remember You A lock of hair might be fitting (albeit obsolete, overly sentimental, and just plain weird.) A wallet photo maybe? Awkward. So what could you possibly give an editor or agent at a conference to help them remember you or your project once they shuffle back into their office the following Monday? I’ll tell you: The author one sheet. I recently attended a writer’s conference in which I was scheduled to pitch my new novel. To better my odds, I researched book pitches, and discovered the one sheet – a single-paged marketing document, aka author one sheet or pitch sheet, which describes a person, project, or concept. Brilliant! When one considers how many book pitches an editor or agent has endured, or how many queries and manuscripts they have likely slogged through in their career, the odds of an author or book standing out – being remembered – are not great. Anything you can get into an agent’s hands to take back with them from a conference will help, other than handing them your complete manuscript, of course. You’d never bring a manuscript to a conference, right? Everything you’ve ever read and heard has stated unequivocally not to. (Admit it – you brought it anyway.) Some one sheets are more elaborate, including word count, genre, endorsements, and agent name and contact info – designed more for promoting already-published works. Or you could opt for one more basic, including only information that one would find on a back cover of a novel. I chose the latter, since I was seeking publication. At the very least, your one sheet should include: Book title Logline/hook – One sentence that describes the concept of your book, and gets their attention. (My entire novel was easier to write.) Blurb – Short 3-4 sentence paragraph that describes your book and defines genre/audience. Who is the protagonist, what do they want, what’s in their way, and most of all, what makes your story unique? Think â€Å"back cover.† Author

Reflection paper in article Assignment Example | Topics and Well Written Essays - 1250 words

Reflection paper in article - Assignment Example In my third year in high school, at the age of 16, I had an experience with marijuana that not only inspired me into leadership but also signaled my transition to emotional, social, and intellectual maturity. I occasionally used the drug to â€Å"escape† my perceived troubles and bond with my peers. After three months, what had been an occasional habit started morphing into an addiction. I started missing classes, became antisocial, and started getting below average grades (I was a leading student before the episode). My parents noticed a change in my behavior and, after consulting with my teachers, decided that I should attend therapy. However, this failed because I was still in contact with the student who supplied the drug and would even purchase and use it after visiting the therapist. Since my parents assumed that I was moving towards sobriety, they entrusted me with errands such as taking my siblings to picnics and picking them from school using the family car. One day, after having smoked some marijuana on my way home from school, my father asked me to take my three younger siblings to the movies. I obliged, assuming that he would not know I was still practicing my old habits. On the way to the theater, I noticed a police car following me and immediately started panicking. I became paranoid and started drove faster, thinking that I would somehow â€Å"lose† the police car. Eventually, another police cut me off, and I was forced to stop. In the midst of the â€Å"chase†, I had forgotten that I had, in the front pocket of my trouser, a sachet of marijuana that I had purchased earlier. The police asked me to step outside the car, and I obliged. After being told to empty my pockets, I followed the instructions only for the sachet to fall out. When I had identified myself, the police informed me that one of the boys who supplied me with marijuana had been arrested

Women In The World War 2 Essay Example | Topics and Well Written Essays - 750 words

Women In The World War 2 - Essay Example This essay aims to provide more insight on the significant role of women during WW2. Moreover, it sheds light on Rosie the Riveter, who as it has been documented in the history of the United States, played a significant role in making sure that women took up the designated jobs and discharged their duties with utmost efficiency. Rosie the Riveter as she is commonly known is an American cultural icon who has overtime been used by historians to symbolize the American women, who formed majority of the work force in American factories when the male employees were in the battlefield. The image of Rosie the Riveter provided encouragement to the women, most of whom took up jobs that they were not trained on, and delivered effectively from the beginning to the end of the war (Williamson 88). The influence of Rosie the Riveter was huge to an extent that at the end of the war in 1945, there were well over 12 million females involved either directly or indirectly in the war. Women played an integral role in the course of WW2, just as it was in the wake of the First World War. In as much as most of them opted for familiar territories by deciding to join the civil service, joining the teaching force and serving as healthcare providers, a considerable number of them plied their trade in several factories throughout the United States. The first and ideally the most important task that women took part in was the evacuation process. This event majorly involved majority of the mature women taking part in evacuating younger women as well as young children from areas that were perceived to be open to war, and taking them to much safer places (Brayley 54). After the evacuation process, it was noted that about 3.5 million children and young women had been evacuated to areas that were regarded as safe. In addition to the evacuation, the women who took part in the evacuation process were tasked with the responsibility of teaching the evacuated children. A

An analysis on the sudden decline of Enron in 2001 Essay Example for Free

An analysis on the sudden decline of Enron in 2001 Essay Enron was company that was formed to the Northern Natural Gas Company which traces its existence to the early 1932 in Nebraska. The company was reorganized back in 1979 and formed as the leading subsidiary company of Internorth. In 1985 the company acquired the smaller Houston Natural Gas and in the process it formed its name to Enron. (Haney 2001, p. 28) Originally the company was involved in the transmitting and distributing electricity and gas in the United States. It was also involved in the development and building of power plants and pipelines. The company extended its services to the rule of law and in other infrastructures in the world. The company owned large had a large network of natural gas pipelines stretching from ocean to ocean and from border to border.   Its holding included Northern Natural Gas, Florida Gas Transition, Trans-western Pipeline Company and a strategic alliance with Northern Border Pipeline from Canada. These holding were real cash woes the kept investors coming to the company. It expanded its ventures and investment in every corner of the country.  Ã‚   These investments helped the company to make huge profits. By 1998 the company had entered the water sector and created the Azurix Corporation. The company floated its shares in the New York Stock Exchange but it failed to make a mark in the market.   It did not break in the water utility market  Ã‚   and ended up as a major money-loser. (Andrew 2001, p. 9) In 2001, Enron announced that it continued to grow wealthier. Due to its pioneering spirit in marketing and promotion of power and communication bandwidth commodities and other related derivatives including exotic items like weather derivatives. The company was named as the most innovative company by the Fortune magazine for 6 consecutive years spinning form 1996-2001. In 2000 it was listed among the Fortunes 100 best companies to work for in America.   It was hailed for its labour and  Ã‚   workforce policies including the long-term pensions and other benefits.   It was one of the well managed companies in America. (Krugman 2001, p. 8) But this fame was not to live long.  Ã‚   The effective management policies that had been associated with the company were at the end exposed to be fraud. It turned out to be the worst corporate fraud ever experienced on American soil. This research will look the rise and the sudden fall of Enron which was famed as one of the greatest companies in American history. Aims and objectives   The main aim for carrying out the study was to have a full understanding of the sudden fall of the great company and the factors that contributed to the fall. This is important as it can provide future guideline in management  Ã‚   as it gives an insight on how effective management can turn and destroy all the good work that it has achieved. The following were the objectives for carrying out the study; †¢ To asses the operation climate of Enron and how the company was able to prosper in the market †¢ To assess the management of the company and how it contributed to the sudden fall of the company. †¢ To asses the corporate fraud that led to the fall of the company Literature review Cases of business scandals are not new in the business world.   It has become the same as being told the that two great companies are merging in a deal worth billions of   dollars and the same story surfaces tomorrow informing you of how the same company have been implicated in a major scandal and financial rip-off.   The business press these days has more stories on business scandals than it has on prosperity of mergers.   It has been shown that although the stock market boom is over, the boom of business scandals is still on. According to Ledbetter (2002)  Ã‚   it has not been a wonder at any moment in life to hear of companies coming together to expand their operations, but it has become more  Ã‚   stunning to hear of prosperous companies involved in all manners of scandals.  Ã‚   It is like the business scandals have become the order of the day. Jayne and Greg (2004) concur that there are many factor that have been contributing to the increased business scandals in the world but some of the factors that have really contributed to the increase is  Ã‚   the effect that they have on the personal lives.   Most of those who have been implicated in business scandal have not been punished in a way that other are likely to learn from them.   For example when Nathan   Chapman   was sent to   jail for 7 ½Ã‚   years   for defrauding the   Maryland state pension fund   system   and for looting  Ã‚   three public trade companies which he owned,   he only thanked  Ã‚   the testimony that was given by   three of   her former mistresses   as they helped to put him behind bars. This shows the many of those who have been implicated in these scandals do not only defraud their trusted shareholders but they also  Ã‚   betray themselves and their families.   Greg shows that these individuals may be suffering from some kind of social or mental deficiencies and they are led by greed, ego, and corrupt ideals. Most of the business scandals do not arise because there are no strong institutions to deter their occurrence but they are caused by individual who are more interested in serving their own interest rather than the interest of their own shareholders.   In this case it has been shown that it is a faulty management that can be  Ã‚   attributed to the rise of business scandals.  Ã‚   It is due to lack of ethics in business scandals continued to hamper the trust of shareholders on corporate leaders. For   example while   Enron   was shown to have strong institution that   were even praised and helped it to  Ã‚   be classified as one of the Fortune 100 companies,   there was not   practice of business ethics   in the company which eventually led to the scandal. (Brewer 2002, p.7) Business ethics are important practices that have been recognised in the business world as them most acceptable ways that helps to have fairness in the practices. Business ethics is a form of applied ethics in business operation which inculcate the ethical principles and the moral and ethical issues and the way they are to be addressed as they arise in the course of operation of the business.   Business ethics is an important cooperate practice that ensure that the business keep to the normative and descriptive factors in the course of its operation. Business ethics  Ã‚   requires a company to do what it is supposed to do and in the right way. Business ethics are the same the social and moral ethics but  Ã‚   as applied in business.  Ã‚   There are ethics that are applicable to all the sectors of business operation.  Ã‚   There are ethics in accounting information, human resource management, sales and marketing production, intellectual property, and in other business areas. Most of the business scandal usually occurs due to lack of practice of business ethics in one of those areas.   In some companies there may be scandals that many occur due to breach of more than one area as listed above. For example in case of Enron in America it had breached ethic in production and distribution of power, human resource, accounting practices, and in other areas. Methodology The study mainly collected data from the secondary sources.   The study used qualitative research using a case study. In this case Enron Company was used as the main sample. The study decided to use qualitative research in order to collect detailed data about enron. By concentrating on Enron, the study was able to gather as much data as possible that was used for the study. The study chose to use qualitative research instead of quantitative research since it wanted to collected detailed data about the operation of the company that would give an insight on what happened and the overall fall of the company. The study was not interested in the quantitative data but it was interested on whom, when and how things happened.   Most the data was collected from secondary source. The study used various sources of data that gave any information regarding the operation of Enron Company. It also looked at various case studies that had been done before regarding Enron and the ethical issue r4egarign the operation of the economy.   The following were used as the main sources of information for the study; †¢ Websites †¢ Periodicals and journals †¢ Magazines †¢ Books †¢ Company reports The data collected was analysed in comparison with the studies that have been done before. The practice that led to the fall of the company was benchmarked on the required ethical practice in the corporate world in America. The research was conducted for one week through the analysis of the above mentioned sources. There were a number of ethical issues that were taken into consideration in the collection of the data. In the process of the correcting data the research visited several  Ã‚   libraries and other sources that could help to get information on the operation of the company.   The researcher ensured that the information that was requested was only the one that pertained to the operation of Enron and its eventual fall. The research also ensured that it reduced the amount of bias in the collection of data as much as possible.   Although it considered personal views that had been expressed by different writers about the operation of the company, it did not bank on their opinion which could have been biased.   Instead it  Ã‚   concentrated on collecting facts. Results   In the 1990s, Enron was   universally accepted as one of   the most innovative companies   that had   made crucial step to adopt to the new market that   and the new economy to record success in an old industry that had remained unattractive due to   the high risk that was involved.   The  Ã‚   company had growth to success very fast and in the same way it coma crumbling down. (Floyd 2001, p. 4) The eventual fall of the company has been attributed to the scandals that ware perpetrated by individual persons  Ã‚   and the whole organization in general.   From the 1990 to1998, Enron’s stock had recorded a rise of 311 percent  Ã‚   and which was considered to be one of the  Ã‚   highest growths in the country. The stock had just soared in a short period in the stock market.   In 1999 the stock further rose by 56% and 87% by 2000. It was rated the most innovative company at the same by the Fortune magazine owing to the success it had made. But his image was to change in a short period of less than one year.   In less than a year the company was in tatter and stock price fall nearly to zero.  Ã‚  Ã‚   The main question that was asked by many people not only the shareholders was what was the main reason behind the fall of Enron once a successful company in period of less than one year? (Bryce 2002, p. 4) Though there were a number of activities that led to the eventual fall of Enron, the unfolding events from 2001 have been earmarked as the final blow that drove the nail in.   The following events that happened in a period of one year were responsible for the fall of the company On August 14 2001 Skilling resigned from the company after heading it for just 6 mothers. He cited the need to  Ã‚   have more time with the family although there was a factor the sagging share price. He was succeeded by Lay as the CEO. On august 22 the vice president Sherron Watking met with Lay in order to discuss a memo she had written citing looming accounting problems. On 12th October, An Arthur Anderson lawyer contacted a senior partner in Houston to remind him that  Ã‚   the company did not uphold a polity of   retaining documents that  Ã‚   were no longer   needed   which prompted the shredding of the   documents., On 16th October the same year Enron which had been posting huge profits before  Ã‚   reported a quarter loss of $638 milling loss and it also disclosed a $1.2 billion reduction in the shareholders equity. This was actually attributed to the  Ã‚   partnership that was run the chief financial office Andrew Fastow. (Gilpin 2001, p. 8) On 22nd October Enron acknowledged Securities and Exchange Commission inquire in the probability of the a conflict of interest which was related to the dealings and partnerships at the company On 23rd October Lay who had assumed the CEO passion expressed his support for Fastow. Fastow was eventually ousted in Oct. 24   On October 31st Enron accused the SEC inquires that had been upgraded into a forma investigation On November 8th Enron restated plans to consolidate partnerships arrangement retroactively.  Ã‚   The profit from 1997 to 2000 had declined by more that $591 million and the debt had increased by more $658 million. (Swartz 2003, p. 3) In November 9th it entered tin a merger with Dynergy In November 28 major credit rating  Ã‚   agencies now downgraded Enron’s debt to junk bond status which made the liability to retire its $4biono f its $13 billion debt. At the same time Dynergy pulled out of the proposed merge. (Berenson 2001, p, 23) On December 2 the company led for bankruptcy in New York and at the same time it sued Dynergy for breach of contract.