Enterprise-Rent A Car Analysis - 740 Words

Santander is the Spanish capital of Cantabria, a port city located on the northern coast of Spain. It is most famous internationally for being the birthplace of the famous Banco Santander, but there is much more to the city than just finance. Santander has a rich cultural history and a grand cathedral, alongside such landmarks as the Lighthouse of Cabo Mayor. More recent modernisation has made Santander one of Spains first ever Smart Cities, with vital services run by sensors and computers. Whatever the reason for your visit, Enterprise-Rent-A-Car will provide the transport you need to get around. With two branches at either end of the city, well get you on the road as quickly as possible. Find us at Santander Train Station close to the†¦show more content†¦The airport primarily handles domestic flights within Spain, but it also provides transit to and from other major airports in the EU. It is a relatively busy airport, but not particularly large. If you need a rental car i n a hurry after disembarking, Enterprise runs one branch (Santander Airport) located outside the main airport terminal. You can find us on the main N-636 road loop, off of the S-10 road approaching the building. Attractions in Santander Santander is well known for its impressive beaches and lighthouse alongside the religious and architectural heritage of the city. In particular, the Penisula of Magdalena is famous as a beautiful natural landscape. If you want to spend some time at the seaside, the Playa Primera de El Sardinero is the best-regarded beach in the city. The cathedral, palace, and grand casino of Santander are also famous tourist destinations if youre looking to do something indoors. The more modern parts of the city to the south also contain a decent range of retail and grocery outlets. Places to Visit Outside of Santander The modestly-sized city of Santander is only a short distance by road from a number of other important Spanish cities and national parks. The market towns of Astillero, Sollares, and Torrelavega are all nearby, and all contain pleasant walks, hotels, and more opportunities to shop. If youre looking for outside activities, the nearby Naturaleza de Cabà ¡rceno Park contains incredible views and hiking trailsShow MoreRelatedEnterprise Rent-a-Car Marketing Case Analysis Essay2679 Words   |  11 PagesEnterprise Rent-A-Car | Case # 1 | Enterprise Rent-A-Car has started its operations in 1962 by establishing and successfully developing a new niche in the car renting industry. The business had strictly focused on replacing local citizens’ cars due to repairs. Later on Enterprise started to serve two additional segments, leisure discretionally rentals and business rentals. Newly launched segments were successful; however the main focus of Enterprise continued to be the initialRead MoreEnterprise Case Study Essay1716 Words   |  7 PagesAssignment for Course: MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25, 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used dataRead MoreA Closer Look At Enterprise Rent A Car Essay1979 Words   |  8 PagesDefining the Industry In this industry analysis, we will be taking a closer look at Enterprise Rent-A-Car, which operates in the car rental industry. This industry consists of firms who rent automobiles to consumers for a short period of time. This company is a part of the larger corporation called Enterprise Holdings Inc. and is considered to be their flagship brand (enterpriseholdings.com). According to Enterprise Holdings, Enterprise Rent-A-Car is the largest car rental firm in the U.S. and has overRead MoreEnterprise rent a Car Strategy3278 Words   |  13 Pagesï » ¿ Enterprise Rent-A-Car is one of the largest car rental companies in North America. It specializes in providing customers temporary or a replacement vehicle. Jack Taylor founded the company in 1957 where he started Enterprise Rent-A-Car as an Executive Leasing Company with only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short-term rental operation with 17 cars plus a car sales division. That’s when the company changed its nameRead MoreOlympic rent a car1836 Words   |  8 PagesOLYMPIC RENT-A-CAR US CASE STUDY STUDENT: JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program. Olympic managers have to evaluate the impact of those changes and to take actions in order to respond correctly to those changes without losing market share and if possible taking advantage of the situation. The aim of this study is to evaluate those changes and to proposeRead MoreThe Competitive Forces Challenging Hertz1642 Words   |  7 PagesExternal Analysis Based on the results of Porter’s model, the following are the competitive forces challenging Hertz (Appendix A). Competitive Forces Firstly, Hertz faces low threat of entry from the competitors. As Hertz serves in the car rental and equipment rental industry it has low barriers to entry due to need of excessive amount of startup cost and through product differentiation. With the company’s excellent economy of scale the new entrants might find difficult to survive. By aiming atRead MoreOverstock.com Company Analysis852 Words   |  3 Pagesintermediary. Their products are for sale to customers at wholesale or less wholesale prices. The goods for sale include bed-and-bath supplies, home appliances, kitchen utensils, watches, jewelry, gadgets, sporting merchandise, clothes and accessories. SWOT Analysis Strengths The source of Overstock.com’s power on its expansion plans come from their skilled executive team and large funds set aside to take advantage of unanticipated opportunities. Among the online retailers at present, the prices of their merchandiseRead MoreFlower of Service Markrting1270 Words   |  6 Pages  that   flower   service   play   would   be   used    in   my   basis   of   analysis   at   the   end   of   this   report.                                 First   we   look   at   a   High   contact   service   that   I   have   personally   experience   first    hand,   which   is   Enterprise.   A   car   rental   service   that   has   its   core   product   that   offers   a Read MoreEnterprise Rent a Car Essay1944 Words   |  8 Pages1-0 SUMMARY Jack Taylor began his business of Enterprise Rent-A-Car in 1962 in St. Louis, Missouri. Following the successfully philosophy of, Take care of your customers and employees first, and profits will follow, Enterprise grew steadily to become the nation’s largest rent-a-car company. What separated Enterprise from its other competitors such as Hertz, Avis, and Alamo was the fact that the company focused on two segments of the home-city market rather than appealing to the airport-rentalRead MoreBusiness3599 Words   |  15 Pagescustomer service policy 3 1.2 The purposes of evaluating a customer service policy, indicating how this can assist future staff training and development 4 2.2 Evaluation of different communication methods and how these used to best effect 5 2.2 Analysis on customer perception is influenced by customer service provision 5 3.1 Sources of information on customer requirements and satisfaction levels 6 3.2 Carry out research on customer requirement and satisfaction levels for a selected business, suggesting

Introduction to Marketing and Creative Product Promotion Free Essays

Introduction to Marketing and Creative Product Promotion NME The New Musical Express also known as the NME is a popular music publication in the United Kingdom. NME has published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine during the 1980s. We will write a custom essay sample on Introduction to Marketing and Creative Product Promotion or any similar topic only for you Order Now Market PenetrationMarket Penetration that NME has done is created a magazine yearly subscription this is market penetration because the product is not being changed its just offering a new way of being able to purchase the product. It still appeals to the same market and people who read and by the magazine. Product DevelopmentOne way that NME has developed its products are to host stages at festivals, with bands that they support. They advertise their products through this stage and at Reading and Leeds festival these having become well known stages. | Market DevelopmentA type of market development that NME has done is creating NME. com, a website which holds the same content as the magazine but appeals to people who use the internet a lot rather than buying a magazine. | Diversification One way that NME has used diversification is by sponsoring a UK tour known as the NME Tour. These tours appeal to different people and it is a completely new product. | Existing Products New Products Survival Strategies NME stays on top of the market by without fail having a weekly edition to the magazine with new and exclusive information in the music scene. It gives updates on top flight bands, as well as looking at new and upcoming music artists which makes it different to many other magazines. The magazine also runs regular competitions to win tickets to music events, which appeals to the customers as it is a music magazine. NME also advertises a large amount and has its own radio station and TV programme, which they use to advertise their main products being the magazines and ticket sales. Relationship Marketing NME uses relationship marketing in a way by creating monthly subscriptions to avid readers at a cheaper price. The weekly price of the magazine is ? 2. 20 however you can get a monthly subscription of the magazine for just ? 6. 50 a month which annually saves the customer 36%. This is a good saving and customers can be enticed to subscribe by the savings, also the longer you subscribe to the magazine the better savings you gain. Another way NME uses relationship marketing is by offering customers free CD’s and posters with the magazine this makes the customers feel as if they are getting more for their money and keeps them more happy as they are receiving more than they usually pay for when buying the magazine. Branding NME uses brand extension by creating one of magazine specials which cost more and include large amounts specific information these magazines appeal mostly to people how are interested in that certain topic. NME uses brand positioning because it is the only magazine that looks at up and coming bands instead of just well known artists, it is also mainly focused on the alternative genre of music. NME builds their brand by having events such as the NME awards this gains a large amount of publicity and helps NME gain customers and also informs the public about the music that they report on. Wilkinson Wilkinson is a British high street discount chain with over 300 stores, selling primarily home wares and household goods. Founded in 1930 Wilkinson Cash Stores by James Kemsey Wilkinson, the company has remained largely in the hands of the founding family since. Market PenetrationAn example of Wilkinson’s Market penetration is that in the 1950s there was a rise in the use of labour saving devices and DIY. Wilkinson responded by making this type of product the focus of its sales. They did this by ensuring that their products were a lot cheaper than the rest of the market. | Product DevelopmentOne way that Wilkinson has developed its products are In the 1960s customers wanted more convenience shopping. Wilkinson started selling groceries and supermarket goods and created the Wilko brand. In the 1980s Wilkinson extended its range of low-cost products to include quality clothing, toys, toiletries and perfumes. | Market DevelopmentA way that Wilkinson have developed there market is in 1995 it opened a central distribution centre in Worksop, serving stores in the north of England and in 2004, a new distribution centre opened in Wales. This is because they are creating new markets by opening more stores across the UK. | Diversification In 2005 Wilkinson launched its Internet shopping service, offering over 800,000 product lines for sale online. It created new products to sell online which will appeal to a different market. | Existing Products New Products Relationship Marketing Wilkinson wanted to satisfy customers with their needs met by the Wilkinson range of products. A marketing campaign was launched which focused on a range of promotional tactics, designed to appeal to university students. Wilkinson attended fresher’s fairs and gave out free goody bags with sample products directly to students. Direct mail flyers were sent to homes and student halls prior to students arriving. Advertisements with a fun theme for example, an advert showing frying pans as tennis racquets, offering discounts of 15% with first purchase using the online store. They were given gift vouchers and free wall planners. The challenge was to get students into Wilkinson stores. The opportunity was to capture a new customer group at an early stage and provide essential items all year round. This would lead to a committed customer group and secure business. Survival Strategies Wilkinson attempts to stay on top of its market by always having the cheapest products which maintain a good quality for the cost they are. Their main competitors are places such as Poundland however these shops are 99p stores therefore Wilkinson has the edge over these shops as it is deemed as better quality products because they are more expensive however still cheaper than majority of stores. They also now offer home delivery and online shopping compared to smaller competitors none of them do this, so they are also providing better service than other stores. They regularly hold offers for customers making the shop even more appealing using BOGOF and half price techniques to draw in customers. Branding Wilkinson use their own brands to appeal to customers these are more cheaper products and they create a range of different products such as dinnerware to towels. They call these products Wilkinson Premium Ranges which make them seem like they are a cheap alternative to other places and the name premium makes them seem that they are at a higher quality. Wilkinson stores are of an average quality and serve the purpose in which they need to, products are on display in store for customers to use and the store are set out into sections being food, home ware, health and beauty and children’s toys. How to cite Introduction to Marketing and Creative Product Promotion, Essay examples

Fair Value Accounting For Financial Instruments

Question: Discuss about a Report on Fair Value Accounting For Financial Instruments? Answer: Introduction Barrow (2011) opines that for every business organization, financial statement analysis is of great essence. An effective analysis of the financial statements helps a business organization to evaluate their respective future business strategies in accordance to their financial health status. This report will highlight the financial status of the organization Universal Health Services and based their financial status, several recommendations will be given. The organization is one of the largest health and social business firms in United States and is listed as New York Stock Exchange (Uhsinc.com, 2015) Review of the financial statements The major financial statements of the organization are income statement, balance sheet and cash flows. The total amount of cash flows has a direct impact on the working capital management of the organization. From the income statement, the total amount of expenses and receipts are derived. The profit derived from the income statements is added to the balance sheet of a respective firm. In case of Universal Health Services, the total amount of cash flows is positive that is $1036 which is also higher than the previous years. The financial statements of the organization reflect that the net revenue of the organization is $8065 million in the financial year 2014 which is higher than the previous years. The profit margin of the organization is also on the higher side with $545 million in the financial year of 2014 which is higher than the previous financial years. The earnings per share of the organization have also increased considerably with 5.21 per share. In terms of financial ratios, the current ratio of Universal Health Services is 1.11, while the debt equity ratio of the organization is 0.86. The organization has performed well in comparison with the last financial year of 2013, where its current ratio was 1.07 and debt equity ratio was 0.99. In terms of efficiency ratios of the organization, the inventory turnover ratio of the organization is on the lower side, with 8.53 which is may lower than in the year of 2013 (44.08). This reflects that the organization is inefficient in the management of inven tory. Though, the total amount of sales and net profit has increased, but, the return on equity ratio of the organization has declined from 17.13 to 15.61 from 2013 to 2014. However, the working capital is on the higher side, though the management of inventory is lower. Therefore, the current status of the financial statements will have a major impact on the various stakeholders group of the organization that is the employees, investors and shareholders (Financials.morningstar.com, 2015). Employees- The employees will be happy as the profitability of the organization Universal Health Services has increased and the organization is successfully expanding its branches with proper sources of income. In addition to this, the financial reports of the organization also reflect that the salaries and wages of the employees have increased in the financial year 2014 in comparison with the last financial year. This is a very good sign for the employees. On the contrary, the long term debt of the organization has increased and goodwill has declined. This can play a negative impact on the mindset of the employees. Investors- The return on equity of the firm has declined in comparison with the financial year of 2013. This will have a negative impact as return on equity reflects upon the percentage of return on the capital invested by the investors of the firm. The debt-equity ratio of the firm is on the lower side, which may have a positive effect upon the investors (Eun Resnick, 2012). Shareholders- The share prices of Universal Health Services are increasing at an increasing rate. Presently, the share price is 142.83 which were around 81.33 in the year 2014. This further suggests that the shareholders of the organization will be happy with the performance of the organization in the share markets. However, the return on shareholders equity is lower and the long term debt has also increased. Therefore the share prices may fall in the future based on their fundamentals (Madura, 2012). Current industry trends effecting the financial performance The current industry trends among the hospital industry reflect about the fraudulent claims from the patients. This has direct impact on the value of inventory and amount of goodwill of the organization. Another impact is regarding with the code and conduct of the hospital industry. This may have a negative impact on the customers due to several false and fraudulent claims. Therefore, it is recommended that the organization Universal Health Services needs to minimize the amount of false claims on the customers and improve their status of goodwill on the eyes of the stakeholders. This will further have a positive impact over the performance of Universal Health Services (Schnbohm, 2013). Recommended strategy to improve financial performance The organization Universal Health Services needs to improve the price of their inventories in order to improve their inventory turnover ratio. The organization also requires nullifying safety stock within their inventory system. This will also increase the sales of the firm and will further improve the return on equity and return on capital employed. The management of Universal Health Services needs to implement better forecasting techniques to minimize the variances of the financial performance. In addition to this, the organization needs to fulfil the requirements of all their stakeholders to improve their long term financial performance. Apart from this, the organization may also improve their short term working capital cycle to meet short term requirements. The organization may also cut down their operating expenses in order to improve its profit margin (Barrow, 2011). The organization can implement the given strategies by proper division of short term and long term requirements. In addition to this, the organization may implement the FIFO method in order to clear off their inventory by a large percentage. In addition to this, the organization may give more amounts of returns to the shareholders by declaring a higher rate of dividend. This will also fulfil the requirements of the stakeholders by a large extent (Blankespoor, et al. 2013). Conclusion It is concluded that financial analysis plays an effective role to design the strategic objectives of any organization. The information resources that were used annual reports, company websites and financial sites. Several strategies have been recommended for the organization Universal Health Services in terms of its financial performance in the last financial year. References Blankespoor, E., Linsmeier, T. J., Petroni, K. R., Shakespeare, C. (2013). Fair Value Accounting For Financial Instruments: Does it improve the association between bank leverage and credit risk?.The Accounting Review,88(4), 1143-1177. Barrow, C. (2011). Practical financial management. London: Kogan Page. Bekaert, G., Hodrick, R. (2012). International financial management. Boston: Pearson. Eun, C., Resnick, B. (2012). International financial management. New York, NY: McGraw-Hill. Madura, J. (2012). International financial management. Mason, OH: South-Western, Cengage Learning. Ramsden, P. (2011). Financial Management. London: Hodder Education. Financials.morningstar.com,. (2015). Growth, Profitability, and Financial Ratios for Universal Health Services Inc Class B (UHS) from Morningstar.com. Retrieved 7 July 2015, from https://financials.morningstar.com/ratios/r.html?t=UHS Lasher, W. R. (2013).Practical financial management. Cengage Learning. Schnbohm, A. (2013).Performance measurement and management with financial ratios: the BASF SE case(No. 72). Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin). Uhsinc.com,. (2015). Annual Report Archive - Universal Health Services. Retrieved 7 July 2015, from https://www.uhsinc.com/about-us/uhs-annual-report-archive/

Aggression Essays (3619 words) - Aggression, Dispute Resolution

Aggression Aggression is a critical part of animal existence, which is an inherent driving force to humans, as we, too, are animals. The source of aggression within humans is a long summative list, but before trying to understand its source one must apply a working definition of aggression. Aggressive behavior is defined by Encyclopedia Britannica as any action of an animal that serves to injure an opponent or prey animal or to cause an opponent to retreat. (7) David G. Myers states that aggression is any physical or verbal behavior intended to hurt or destroy.(9) There are many types of aggressive behaviors, which can be differentiated from the factual act to the hidden motives. For example, an aggressive behavior can be negative or positive, accidental or intended, and physical or mental. Aggression can take numerous forms, the act of hitting a wall to release aggression has some of the same roots as playing football and enjoying hitting the quarterback. A child yelling at his parents could be equated, in its aggressiveness, with hitting one's horn when one is cut off on 495. Aggression is also a relative construct. What might seem like a terribly aggressive act to one person, most often the victim, might seem like an induced response to the perpetrator.(3) Psychologist Arlene Stillwell performed an experiment where she assigned ordinary college students at random to play the role of a victim or a perpetrator in a small incident. Then she asked the students to describe the situation that had just transpired. What she found was that both victims and perpetrators deformed the truth equally to present their sides in a better light. Victims would dwell on their lasting traumas from the incident while the perpetrator might make the act seem like a one-time action provoked by insurmountable circumstances. The resulting implication is that aggression is in the eye of the beholder.(3) Due to its relative nature aggression is extremely hard to isolate and study. Some acts are very easy to categorize as aggressive, a first degree murder or first degree rape, but is negligent manslaughter aggressive? The mere act of not shoveling one's sidewalk might have the same effect as a cold-blooded murder but is it an aggressive act? For the purposes of this paper aggression will be related to the four conditions presented by Gerda Siann. They are as follows; 1. The person carrying out that behavior, the aggressor, does so with intention. 2. The behavior is taking place within an interpersonal situation which is characterized by an accumulated distress or a opposition. 3. The aggressor intends by the behavior in question to gain a greater advantage than the person on the other side of the aggression. 4. The aggressor carrying out the behavior has either provoked the situation or moved the conflict unto a higher degree of strength.(11) Aggression has numerous reasons and consequences both must be analyzed in order to see from whence it arises. An explicit example of the strength of both nature and nurture concerning aggression is the life of Kody Scott, a young gang member of California. He was already a gang member in middle school, and would not have been had the gang not already been in place when he graduated from elementary school - thus environment's role in aggressive behavior, but one fateful day when he stole a car to get to the hospital for the birth of his first child, he intentionally detoured through the neighborhood of a rival gang and killed a rival gang member. The detour he deliberately took was a conscious decision and not provoked by the environment - hence nature's toll on his aggressive act.(3) Aggression is usually associated with negative aspects of the world.(3) This is not necessarily true, though. Negativity is but half of the nature of aggression. Aggression can have very positive results. For example, a non-aggressive hockey player gets thrown around and will therefore not perform very well in an bellicose sport. On the other hand an aggressive player will not allow himself to be thrown around like the aforementioned player and will most likely win the small battles just based on the mentality of the player.(5) Another example of positive aspects of aggression might be a person's sexual aggressiveness might allow them to obtain a date to prom without any problem, whereas anyone much less aggressive person would be passive and wait for the person to approach them. One good aspects of aggressiveness might be ambitiousness or assertiveness, an aggressive person is more likely to get what they need done as opposed

Netaji Apparel Park

Netaji Apparel Park Free Online Research Papers Tourism industry basically depicts the services offered by companies to its customers who choose to spend a leisure time taking break from their work or travel at their work or travel on honey moon or pilgrimage or studies or as a hobby with their friends or family. In the recent years travel and tourism companies have come up with services meeting the needs of the tourists in a more proactive way. Online ticket booking and offering of tourism packages online, resorts and home stays, medical tourism, spa are some of the developments in the area of travel and tourism. India has huge potential for growth in the domestic as well as international tourism. Though the industry to some extent depends upon the performance of other industries like IT / Electronics / Manufacturing / Automobiles and so on; it is necessary in the current scenario for companies to offer services / tourism packages so that the travel is not localized to few segments / clusters of the market. This helps companies to experience a steady growth in their business. A tourist would basically look at spending good time with friends / family during their travel period. Hence a company would ideally be interested in offering solutions to the customer depending upon the needs of the tourist like domestic tourism package / international package, adventure sports or wild life, pilgrimage or nature tourism, honeymoon packages, picnics for school kids and so on in an integrated efficient way at an affordable cost. Some of the problems / limitations faced by tourists are travel sickness, language, difference in food habits, crowd at tourism spots, family commitments, pollution, tourism period being seasonal, tourists being new to the tourism spot and so on. It is necessary for companies to address these issues so that people enjoy and have a good time during the tour. Looking at the way ahead domestic and international tourism, sports events like Common wealth games 2010 ICC Cricket world Cup 2011, medical tourism, identifying of new markets, introduction of innovative tourism packages with integrated service would help companies ensure a sustainable growth in the industry. Research Papers on Netaji Apparel ParkMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasBionic Assembly System: A New Concept of SelfInfluences of Socio-Economic Status of Married MalesTwilight of the UAWThe Project Managment Office SystemNever Been Kicked Out of a Place This NiceIncorporating Risk and Uncertainty Factor in CapitalOpen Architechture a white paperGenetic Engineering

UPS Assignment Example | Topics and Well Written Essays - 250 words

UPS - Assignment Example UPS had set a record for collecting approximately $57.4 million for its philanthropic cause, exceeding its record in 2004. The company also donated a staggering $52.2 million in 2001 (Pasiuk, 2006, p. 141). The company is ranked higher than FedEx, as it designed more programs that benefit the society. In addition, UPS came up with more ingenious means of helping the community compared to FedEx. The company also aims to boost its profit as well as ensure the welfare of the community. On September 19, 2008, it launched a cargo finance, which is driven to help small clients that need funds (Matthew 2008). FedEx encourages its employees to remain â€Å"absolutely, positively† concentrated on the safety--the highest professional and ethical standards, and to the needs of clients and the communities. It consistently ranked as one of the most trusted and admired employers worldwide. However, it lags behind in its effort to poster the welfare of the society in comparison with UPS (Lawrence, Drzeniek, & Moavendeh,

Media Ethics Column Paper Essay Example | Topics and Well Written Essays - 500 words

Media Ethics Column Paper - Essay Example Creating unnecessary hype just to increase the viewership of the channel or a newspaper is not justified. Many channels, newspapers and magazines use theatrics when talking about certain issues and in this way try to gain attention of audiences. Media sensationalism comes in all forms. Documentaries and reality shows are also used to exaggerate things. Recently BBC was also accused of sensationalism when one of its documentary series showed twisted facts about the fish industry (Gray & Khan, 2010). Media also impact investor’s decision regarding stocks and commodities (Johnson, R. 2010). All these consequences cannot be ignored easily. Media has become a modern God who can bring fame or defame to anything or person. Sensationalism has also changed forms and with the use of emotional pictures public attention can easily be attracted (Bryant & Barton, 2011). Animated news is also used for attracting audiences (Hana, Albert. 2009). Media is an important pillar of society and it s hould take lesson from the utilitarian principle of ethics that call for the maximum benefit of the maximum people. The aim should be maximize the benefit by showing the true picture of the society. By creating unnecessary hype of news interest of the channel or the newspaper is served and this happens at the cost of the society.